From the authors of the smash bestseller The Carrot Principle comes an inspiring and lively page-a-day guide to harnessing the remarkable power of the carrot—taking yourself and your team to new heights of success in work and life. 

Based on their twenty years of experience teaching leaders at Fortune 100 companies, as well as one of the largest research studies ever conducted on workplace satisfaction, Gostick and Elton share a wealth of wisdom about simple but amazingly effective ways to boost your productivity and work satisfaction by setting clear goals, communicating effectively, building trust, and offering recognition in ways that make others feel appreciated and motivated. 

Each engaging page of The Daily Carrot Principle features a core kernel of wisdom, enlivened by thoughtful and witty quotes from the likes of Thomas Edison, Rosabeth Moss Kanter, Jim Collins, and Oprah Winfrey, plus a bonanza of insights from standout managers and employees the authors have studied. An easy-to-implement "carrot action" ends each page, providing the simple steps to begin applying this wealth of wisdom immediately.

Whether you are a business leader, team member, student, mom or dad, or anyone hoping to achieve more in your life, this book will be an inspiring and practical guide to unleashing your hidden potential and leading a richer life. 

Adrian Gostick is the author of several successful books on employee engagement and retention. The Carrot Principle by Simon & Schuster has been a New York Times and Wall Street Journal bestseller, and The 24-Carrot Manager has been called a “must read for modern-day managers” by Larry King of CNN. In 2006, The Invisible Employee, from John Wiley & Sons also made the New York Times Bestseller list. Adrian’s books have been translated into over 20 languages and are sold in more than 50 countries around the world. As a leadership expert, he has appeared on network television and has been quoted in dozens of business publications and magazines.

Called the “apostle of appreciation,” by the Globe and Mail, Canada’s largest newspaper and “creative and refreshing” by the New York Times, Chester Elton is co-author of several successful leadership books. Elton’s books have been translated into over 20 languages and have sold 700,000 copies worldwide. As a motivation expert, Chester has been featured in the Wall Street Journal, Washington Post, Fast Company magazine and the New York Times and has been featured on CNN, ABC “Money Matters,” MSNBC, National Public Radio and 60 Minutes. A sought-after speaker and recognition consultant, Chester is Senior Vice President of the Carrot Culture division with the O.C. Tanner Recognition Company